ashley mcelmurry

Welcome to the spot. Here you will find copy that I have written and edited for multiple platforms. I have dabbled in the transforming world of fashion for Papercity Magazine, curated listicles for Heartland consumers for Wide Open Media, wrote in awe of musicians I love for Austin's MUD Magazine and spent 2017-2020 as a Copywriter at Wpromote, an LA-based agency. Before moving to Wpromote's Marketing team, I focused my efforts on producing content for clients such as Marriott, SHEEX®, Vacations by Marriott, Capital Senior Living, Greystar®, Windsor, Pelican Water Systems, Ember, YMT Vacations, Baby Brezza, Enviroscent, Klipsch®, and many more. I have also had work published on HelloGiggles and Marriott Traveler. During my time on the Internal Marketing team at Wpromote, I took part in daily operatives such as copywriting and copyediting emails, press releases, white papers, case studies, social posts, newsletters, and event-based branding, as well as managing, formatting, and editing of the blog through WordPress. In 2019 leading into the early months of COVID-19, I ran Social Media for DTLA's newest restaurant (@VDTLA) and began freelancing for FabFitFun Magazine where I cover lifestyle, beauty, food, health, and fashion topics. These days I find myself as the lead Copywriter for AG Jeans, developing PDP copy, email strategy, UX copy, all marketing materials, and copy for @agjeans.

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FabFitFun •

Our Fave Free People Pieces in the Fresh Fashion Sale

Warmer months are upon us, and that can only mean one thing: it’s time for a wardrobe check. As we dutifully pack away our sweaters and scarves, it’s time to embrace some of our favorite Free People pieces. We are not saying so long to cooler temperatures, but with these staple items, you can transition well from one season to the next in style. You can find these pieces and more on-trend styles in the Fresh Fashion Sale. From cute floral prints to sleek athleisure wear, shop the Fresh Fashion
FabFitFun •

How to Reap the Insane Benefits of Rice Water for Your Hair

Each and every day there seems to be a crazy new beauty trend on the rise. At this point, what won’t people do or try to get their hair and skin looking and feeling just right? In that same breath, we welcome the topic of a beauty trend that’s not so trendy. In fact, this beauty trend dates way back before our time. That being, the tradition of bathing your hair in rice water. According to Medical News Today, “women in the Heian period (794 to 1185 CE) in Japan had floor-length hair that they
FabFitFun •

Best Ingredients for Acne-Prone Skin

Acne-prone skin should be cared for so diligently. Each and every day we expose ourselves to the natural (and almost harmful) ingredients of the external world, so it’s crucial that whatever we intentionally place upon our skin negates the extremities of bacteria, inflammation, and excessive oil. If you’re looking for skin care that, well, cares for your skin rather than irritates it, you’re in luck. Here are some ingredients that are beneficial to acne-prone skin, and the products to back it u
FabFitFun •

What Happens to Your Skin When You Work Out? An Expert Weighs In

Working out can have quite an effect on our bodies. For instance, working out speeds up our metabolism, and it also boosts our mood tremendously. Not only that, but regular exercise also affects the skin! Some refer to the superfluous redness that occurs post-workout as the “post-workout glow.” But, what does that really mean? What really happens to our skin when we exercise? The good stuff that happens to our skin during our workout • When you exercise, you increase your blood flow (hello, re
FabFitFun •

The Top 8 Beauty Ingredients to Look for If You Have Mature Skin

Managing mature skin is no easy feat — and we can only imagine the stress someone might feel when being targeted by anti-aging skin care brands. For years, brands have worked tirelessly to let you know why their products will help reverse aging and make you look and feel young again. As if, right? Can they really do that? We know that mature, aging skin means a life well-lived. However, every now and again we like to revive our skin. There’s no halting the aging process but there are key ingred
FabFitFun •

Dry Skin? We Don't Know Her: Tips for Healthy Skin All Winter Long

While we’re winding down from the flurry of holiday excitement, there’s one part of our body that’s still at work: our skin. The largest organ has no time to rest, constantly adjusting to the change of the season and doing its job to replenish and rejuvenate all on its own. With cold months come winter flares up, and if you’re prone to eczema or seasonally dry skin, you know how bad this can get. To give your skin the much-needed assistance to combat the side effects of a cold, dry winter, we’r
FabFitFun •

What No One Wants to Talk About: Candida and How to Keep it Under Control

As the season changes, so does our body. We kiss summer months goodbye, bid farewell to the excess of vitamin D readily available, and welcome new changes to our overall health and wellness. Specifically, the winter months bring bouts of dry skin –but what if there’s an underlying issue you’re not aware of? What if it’s not just dry skin or a chapped lip? It was only a few weeks ago when I was complaining of an itchy scalp to my hairdresser. I begged for tips on how to alleviate what felt like
FabFitFun •

The Sweater Trend That's Making a Big Comeback

1970, is that you? It wasn’t long ago that we heard about the inevitable comeback of the sweater vest. A few weeks later, our Instagram feeds were riddled with stylish vests! The origin story When we think about sweater vests we think of the 90s and Y2K adaptation of the sweater vest trend. Cher from Clueless comes to mind along with the sartorially sophisticated clan in Heathers — but the sweater vest dates back much further than we think. Getting superior recognition in the UK, the sweater
FabFitFun •

5 Serums You Need Right Now to Minimize Your Pores

Oversized pores? We don’t know her. Alright, maybe we do. If you’re someone with oversized or pesky pores, then you have come to the right place. We’re unpacking our favorite serums that will help with the unpacking of your pores. From affordable to the splurge, we’ve got you covered. Taking care of your pores doesn’t have to be expensive — just ask the people raving over this powerful serum. This bottle is rich in niacinamide and zinc, which work together to reduce signs of congestion while b
FabFitFun •

5 Chic Ways to Style Your Blazer This Fall

Nothing gets us more excited than a woman who knows how to work a blazer. For as long we can remember, blazers were mainly worn with a co-ord counterpart: the matching pant. However, rocking the blazer is a power move that doesn’t call for a power suit. As we transition to fall, dust off those blazers and bring them to the front of your closet. Here are some ways you can rock this stylish, lightweight jacket in the coming months. If you find an oversized blazer, button it up and wear it as a d
FabFitFun •

5 Black-Owned Skin Care Brands You Should Know About

There are some big things happening in skin care — and the brains behind these beauty brands are just getting started. We’re calling roll for some of the black-owned skin care brands that are currently taking up space on our shelves. Adult acne is totally normal — but finding a treatment that actually works seems to be a task in itself. That’s why we love Rosen. This clean brand wants you to be confident, comfortable, and happy with yourself and the skin you have. Say so long to your heavy mois
FabFitFun •

Natural Wines: Why We Love Them And What We're Sippin' On

For years we have been making the case that wine is “au natural.” When advised to put the glass down and drink some water, we say, “What is more refreshing and hydrating than a glass of grapes from Mother Nature herself?” However, not all wines are considered natural. In fact, most of them are not. A lot of wines have ingredients in them that cause hangovers, acid reflux — you know, the stuff we don’t like. So, we’re chatting about natural wines, some of the benefits that come with drinking na
FabFitFun •

Your Perfect Nail Color, According to Your Zodiac Sign

We’re not here to tell you what kind of day you’re going to have or what dating you must be like (@BennyDrama has you covered on that). However, regardless of what your horoscope says, you can get through any day — no matter how good or bad — with a bomb polish painted on your nails. What better way to choose a color than by opting for one that truly represents you? From a shimmery color for our queen-bee Leo down to the soft pink for our compassionate Pisces, we’re breaking down what polish su
FabFitFun •

At-Home Workout Equipment You’ll Actually Use

Finding the motivation to get off the couch and on your feet is like playing a game of hide-and-seek. Your motivation is somewhere around the corner and searching for it is almost as exhausting as working out. But, what if you had some sidekicks that made working out…sort of fun? We’ll be the first to admit that we are not always puttin’ in work. But with stay-at-home orders making online workouts readily available, all you really need is some at-home equipment to get you inspired. You can sho
FabFitFun •

The Best Superfood Powders for Your Daily Dose of Greens

If you truly want to live your best life, it all starts with the nutrients you’re consuming. Your diet has such a large impact on your well-being, and it can supremely affect your energy level and immune system — something that is especially crucial right now. Did you know that eating a lot of processed foods can actually mess with your immune system? While ordering McDonald’s via Postmates on the reg is tasty, it won’t help you detoxify your body or set you up for the energy you need to thrive
FabFitFun •

The 6 Health and Beauty Benefits of MCT Oil

In the world of health and beauty, we’re always looking for the next best supplement. And while there seems to be a torrent of products on the market that can make us look and feel our best, that doesn’t mean they’re doing just that. That’s why we have to shuffle through the facts. Enter a breakdown of a popular oil that has nutritionists, beauty lovers, and the rest of the Internet guzzling. MCT oil, also known as a medium-chain triglyceride, is a supplement that can be added to your morning s
FabFitFun •

6 Ways Poor Posture Can Affect Your Overall Health

There are so many little acts of kindness we can do for our bodies and flexing that “good posture” muscle is one of them. We know you’ve heard it time and time again that good posture is incredibly important. “You should be able to balance a pencil on your head,” said every adult ever. However, they might have been on to something. Bad posture looks, well, bad — but it can also have detrimental effects on your overall health. Don’t believe us? Sit up straight and take a look at some of the fact
FabFitFun •

Do Hangover Prevention Drinks Really Work?

Hangovers: Nature’s cruelest punishment for a time well had. It’s never fair and always an inconvenience. When you think of a hangover you think of mornings in bed with Advil in one hand, the TV remote in the other, and a puddle of your own tears on the floor beside you. In hopes of making your mornings after a little bit better, we’re answering this one big question: do hangover prevention drinks really work? First, what causes hangovers? According to ScienceAlert, “alcohol is a diuretic, s
FabFitFun •

5 Gut-Friendly Alternatives for Coffee Lovers

You and your morning coffee go together like Thelma and Louise, peanut butter and jelly, Frodo and Sam — and the list goes on and on. But if you’re one of the unlucky ones, coffee can profoundly upset the gut and disrupt the digestive system. While there’s no hard evidence to back up that giving up coffee has benefits, drinking caffeine puts your body into fight-or-flight mode, which tends to cause heartburn, leaky gut, IBS, diarrhea, and constipation. That’s because coffee contains natural ac
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