ashley mcelmurry

Welcome to the spot. Here you will find copy that I have written and edited for multiple platforms. I have dabbled in the transforming world of fashion for Papercity Magazine, curated listicles for Heartland consumers for Wide Open Media, wrote in awe of musicians I love for Austin's MUD Magazine and have spent the past two and a half years as a Copywriter at Wpromote, an LA-based agency. Before moving to Wpromote's Marketing team, I focused my efforts on producing content for clients such as Marriott, SHEEX®, Vacations by Marriott, Capital Senior Living, Greystar®, Windsor, Pelican Water Systems, Ember, YMT Vacations, Baby Brezza, Enviroscent, Klipsch®, and many more. I have also had work published on HelloGiggles and Marriott Traveler. Now, my daily operatives include copywriting and copyediting emails, press releases, white papers, case studies, social posts, newsletters, and event-based branding. I also manage the formatting and editing of the blog through WordPress. When I am not putting pen to (digital) paper for Wpromote, I am running Social Media for DTLA's newest restaurant (@VDTLA) and freelancing for FabFitFun Magazine. 

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FabFitFun •

5 Facial Steamers We Love (And Why You Need One)

Thanks to safer-at-home orders, we’re granted the freedom to get creative with our beauty regimens. At-home manicures are a hit and avid cosmetic gurus are experimenting with skincare treatments like mad scientists. However, there’s a beauty product out there that is pretty straight forward and doesn’t require you to drop $100 on a facial (although nothing wrong with treating yourself, ladies and gents). Facial steamers are all the rage and we’re here to back that rage up with some facts. What
FabFitFun •

4 Tips for Keeping the Love Alive at Home

We’ll say what we all don’t want to say: how in the world are we supposed to feel the love during quarantine? Whether you’ve been with your partner for quite some time or in the early stages of companionship, safer-at-home orders have made it difficult for us to feel the love. To help you (and us) during this odd time, we’ve decided to round up some helpful tips and expert advice on how to keep your love life alive and well while at home. Talk about how you’re feeling Are you stuck in quaran
FabFitFun •

10 Dessert Recipes to Satisfy Your Sweet Tooth (If You're Over Making Banana Bread)

Don’t get us wrong, we love banana bread just as much as the next person. There’s nothing like turning those whittled bananas into something marvelous and made of carbs. But we can’t go on like this forever – not when there is an Instagram world full of delectable dessert recipes beyond banana bread. The recipes below are quite simple and will have you daydreaming of summer and lavender fields. Settle in for a sweet ride as we guide you through your next baking adventure. If you’re looking for
FabFitFun •

5 Beauty Products to Protect Your Skin From Blue Light

As we continue to stay at home, there’s one thing we can all agree on: we have gotten well acquainted with our screens. Our laptops, phones, and TVs are slowly becoming our best friends, and with that comes their baggage – the blue light. According to Paula’s Choice, a skin care company rooted in smart and safe beauty, “long-term exposure to blue light can cause damage to the skin such as inflammation and the weakening of the skin’s surface. Simply put, blue light promotes stressors in skin tha
Wpromote Blog •

From Crisis Reactive to Recovery Proactive: Expert Insights Into Digital Marketing Budgets & Goals

If you’ve made it here, chances are you’re still in the thick of it all. Coronavirus continues to impact the digital marketing world, yet we remain relentless: by creating smart strategies and gaining new insights that will set us up for success now – and in the future. The best way forward, we’ve learned, is to put our heads together to figure out the burning questions– and try to get some answers. That’s why we hosted some incredible digital marketing leaders from brands like Whirpool and Nit
FabFitFun •

8 Best Websites to Learn New Skills at Home

So you’ve gone through your April reading list in the first week and you’re ready to learn something new. Maybe you’ve been wanting to learn a new language or dive deeper into Google Analytics for a while? Whatever it is that brings you here, we know that social distancing puts you in the best position for hunkering down and learning a new skill – and we’ve got a roster of websites that will support you on your inquisitive journey. If you want to learn a new language…try Rosetta Stone Imagine
FabFitFun •

DIY Face Masks You Can Make With Ingredients in Your Pantry

As the days start to blend together, we know you could use a few things to help you stay creative during this time. That’s why we’re providing you with some quick and easy recipes to help you concoct the mask of your dreams. Whether you want to moisturize your dry skin or want to make the most of the extra downtime, we’ve got DIY masks that do it all. The best part? For most of these, all you have to do is turn to your pantry or refrigerator in order to get things started. Turmeric Face Mask by
Wpromote Blog •

Adapt, Evolve, Prevail: Insights To Guide Digital Marketers Through The Coronavirus Crisis

We’re all facing a lot through this crisis, both at home and at work. That’s why we brought together some of the smartest minds in digital marketing to discuss all of the changes affecting the digital marketing world — and how we can get through it and even succeed. Mike Mothner, CEO of Wpromote, led the conversation. We hope this will give you a better understanding of what marketers are doing right now — and give you some ideas you can take back to your team today that will make an impact tom
FabFitFun •

3 Tips to Maintain Your Hair and Skin at Home, According to Celebrity Beauty Experts

While getting your hair done or booking a facial might not seem like a priority during times of uncertainty, tending to a little self-care can help us feel good during these monotonous days. In other words, we’re about to make a case for getting dolled up just to dance around the house. Since you’re stuck at home, now is the perfect time to give your hair and skin that good TLC and try out these insider tips from three celebrity beauty experts. Your home will turn into your very own salon and s
FabFitFun •

9 Foods You Should Eat Before A Workout

As the talk surrounding COVID-19 only gets louder, it’s important now more than ever to put your health first. That includes eating immune-boosting foods, taking your vitamins, and resting. However, maintaining a regular routine is the true gem in getting us through the uncertainty surrounding COVID-19. If working out is a part of your normal daily regimen, start with consuming nutritious foods. We don’t want to bog you down with tricky recipes and overdone fads (no, you shouldn’t be drinking
FabFitFun •

5 Things to Consider Before Adopting a Pet

There’s a bit of thinking that goes into adopting a new cat or dog. To make sure you’re making a thoughtful decision for both you and your future pet, we’re dishing out some tips to keep in mind for when it’s time to commit to that fur-ever kind of love. Ask yourself, are you ready to adopt? At a time when the word commitment leaves a thought bubble lingering over your head, you must be comfortable with the idea when adopting your pet. You’re looking at 10 to 15 years spent with a pup and pos
Wpromote Blog •

Why Social Media Advertising Has A Place In Your 2020 Budgets

It has been said many times and many ways that social media doesn’t deserve budgets, at least not as much as Search, Criteo, or other channels. While there may be some reasoning behind spending more in one channel vs. another during various times of the year, some of these decisions might be decided before knowing everything that paid social media advertising has to offer. Here, I am going to try to lend a hand to the platforms to show you where you might be leaving money on the table. In additi

Wpromote Acquires Metric Digital, Enhancing D2C Performance Marketing Offering

(Editor) Wpromote's Founder and CEO Michael Mothner gave further insight into the acquisition decision: "Metric Digital has become a go-to performance marketing agency for disruptor brands looking for sustainable growth in highly competitive industries, which makes them a perfect fit for fueling our Challenger Mindset and consumer first, data-centric methodology. We couldn't be more thrilled to welcome them to the team." The excitement flows in both directions: "DTC is growing up and so is Metric Digita
Wpromote Blog •

MeasureCamp Recap: Making Your Life Easier With Custom Templates In Google Tag Manager

(Editor) I was fortunate to be able to represent Wpromote at the first-ever MeasureCamp in the State of Texas (and only the third location in the United States!), MeasureCamp Austin. MeasureCamp is the world’s largest Digital Analytics ‘unconference’, meaning it is run by members of the Digital Analytics Community for the Digital Analytics Community. You can find out more about MeasureCamp by visiting the official website. One of the most unique things about MeasureCamp is that there is no pre-arranged
Wpromote Blog •

Profitability Provides Us With The Right Answer

(Editor) Before reading any further, answer this question: what would you rather see at the end of the month, an increase in revenue or an increase in profit? In almost every case, the answer is profit. For decades, Wall Street and the finance industry have used profit as the gold standard for metrics, and yet the success of marketing campaigns is judged on revenue metrics. Revenue is translated to us via a metric we are all familiar with, conversions. Fundamentally, monitoring conversions makes sense,
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